The development of AI semantic recognition, language processing and voice conversion technology has meant that AI customer service is easier to use and delivers a better experience.
AI helps brands to personalize email marketing campaigns based on user behaviors, meaning marketers can send out emails that are triggered by certain actions.
There is no doubt that digital advertising is one of the most successful areas to have adopted artificial intelligence. It is used across platforms like Facebook, Google and Instagram in order to provide the best possible experience.
With the help of AI, you can discover what content is most effective, according to the behavior of targeted customers, allowing you to utilize content marketing that gets results.
Improved capacity to find information on Google, simplify and explain search improvements using Artificial Intelligence and algorithms such as Page Rank using Deep Learning, integration with Dynamic Ontologies formation.
Automated process to buy and sell advertisement inventory through an exchange connecting advertisers to publishers. Real-Time bidding for inventory across mobile, display, video, social channels and television.
Predictive Analytics integrated with Deep Learning, Five Forces Analysis, Market Segmentation, Image Analysis, Cognitive Applications.
Customer Sentiment Analysis, capture user's reaction after new product or feature launching, Brand Monitoring and Management, filtering the positives and negative aspects, customize product and service offerings.
It includes Online Personalization, Prescriptive and Adaptive Personalization, Hyper-Personalization, Personalized Videos, targeting campaigns, personalization in Google AdWords.
Monitor customer usage through Real-Time Experience Tracking (RET) and prioritizing depending upon their importance.
Diversify communications using connected televisions and digital audio, Pay per Click Advertising, Decentralized Networks, Mobile-First Advertising , Effective Video Advertising, Location-Based Advertising, Micro-moments on consumers.
Magnolia Market, the brick-and-mortar shop owned by Joanna and Chip Gaines, is known for their stellar customer experience.
Chase Bank signed a five-year deal with Persado, a New York-based company that applies artificial intelligence to marketing creative.
Retail giant Alibaba opened a physical “FashionAI” store in Hong Kong with the goal of streamlining the fashion retail experience through the use of Artificial Intelligence.
In 2017, Nike launched a system that allowed customers to design their own sneakers in-store. The “Nike Makers’ experience” allows customers to put on blank Nike Presto X sneakers and choose their own graphics and colors.